Monday, September 20, 2010

Health Clubs Amp Up Their Perks To Win Members

“State-of-the-art equipment. Knowledgeable trainers. Convenient class schedules. Ostensibly, it's the essentials we seek in choosing a gym. But let's face it: It's the nonessentials, the amenities, that can make all the difference to our motivation levels. So we cased area health clubs in search of the coolest perks. (Although we've singled out a fair number, keep in mind that several of the clubs — especially the posh Denver Athletic Club, Colorado Athletic Club-Tabor Center, Greenwood Athletic and Tennis Club, and Pura Vida — make showings in just about every category.)…”

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