Thursday, September 16, 2010

National Coalition for Promoting Physical Activity Selects Carton Donofrio Partners As Its Marketing Partner

“The National Coalition for Promoting Physical Activity (NCPPA), the leading force in the U.S. promoting physical activity and fitness initiatives for all ages, has retained Carton Donofrio Partners, a full-service marketing communications firm, to help get Americans more physically active through several cause-marketing programs. The agency will develop the messaging and brand identity for implementation of the nation's first U.S. Physical Activity Plan, which aims to create a national culture that supports physically active lifestyles. ‘We selected Carton Donofrio Partners because of the firm's proven ability to communicate cause-related stories effectively and to generate keen insights and ideas on how to change our culture,’ said Barry Ford, board president of NCPPA. ‘We're excited to partner with them on this very important assignment which will get Americans moving and ultimately prevent disease and disability and enhance the overall quality of life for all.’”

No comments: