“Fiserv Inc. has launched a new brand identity and a new logo. According to a news release, the new identity represents an enhanced market approach and a transformation in financial-services technology. The company's full integration of CheckFree's electronic-commerce operations has been a catalyst to drive increased innovation and focus the power of Fiserv’s cumulative expertise on helping clients grow their business and increase profitability. ‘Our enhanced market approach and vibrant new identity are reflective of the significant change occurring within the financial services industry. We have the expertise, resources and scale to lead this transformation,’ said Jeffery Yabuki, Fiserv president and chief executive. ‘That scale, combined with our market-leading products and services, uniquely positions us to lead the development of next-generation solutions that will transform the way financial services are delivered.’”
http://atmmarketplace.com/article.php?id=10733&na=1
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