Sleeker, Smaller and Smarter: 24 Hour Fitness Launches bodybugg Upgrade

New Version of Calorie Management Tool Featured on “The Biggest Loser" Debuts in Time for New Year's Resolutions
“24 Hour Fitness, the nation's largest privately held fitness club chain, is helping people reach their fitness and weight loss goals in the New Year with an updated version of the bodybugg(R) calorie management system. This high-tech system has been used by contestants on NBC's wildly popular reality series ‘The Biggest Loser’ for the past three seasons, and has also helped more than 100,000 Americans lose weight and stay fit. ‘The new bodybugg system includes a new armband device that is 50% smaller than the previous version, and includes the latest technology advancements from our partner, Body Media,’ said Patrick Naaman, Senior Vice President of Merchandising.’ ‘It's more accurate in helping our members achieve their personal fitness goals than ever before.’ The new bodybugg calorie management system is now available to consumers at 24 Hour Fitness locations nationwide and online at www.24hourfitness.com. Regular retail price for the complete system is $249.00. The bodybugg.com web interface subscription renewal options range from $14.95 per month to $99 per year.”

http://www.marketwatch.com/news/story/Sleeker-Smaller-Smarter-24-Hour/story.aspx?guid={B9EDAC14-0009-4D13-BDCC-14D1865098A3