Thursday, August 20, 2009

Performance Food Centers Raises Funds for ALS Research in the Name of Friend and Fitness Industry Veteran Augie Nieto

“Performance Food Centers became involved in finding a cure for ALS when friend and fitness industry veteran Augie Nieto was diagnosed with the condition in 2005. ‘The juice bar and fitness industries are a tight-knit group’ said John Hocker, Vice President at Performance Food Centers. ‘We’re familiar with Augie’s battle with ALS and we want to help him and others afflicted by this condition.’ Augie Nieto has been a leader in the fitness industry for nearly three decades; since his diagnosis, Augie has worked tirelessly to raise funds to find a cure. A progressive neurodegenerative disease, ALS affects nerve cells in the brain and spinal cord that eventually cause complete paralysis. As Co-Chairman for the Muscular Dystrophy Association’s ALS Division, Augie and his wife Lynne lead the ‘Augie’s Quest’ fundraising initiative to help find a cure for this affliction. With a focus on the nutrition and vitality of its customers, Performance Food Centers feels that every juice bar business should support a cause like Augie’s Quest. In an effort to ‘walk the talk,’ the smoothie juice bar supplier assembled staff to develop ideas on how it could support this worthwhile cause.”

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