Wednesday, April 7, 2010

Physically Active Americans Want ‘Better Return’ From Their ‘Exercise Investment’

“When it comes to fitness and exercise, what motivates people to choose one physical activity over another? According to the Sporting Goods Manufacturers Association’s Sports, Fitness, and Recreation Participation Overview (2010 edition), the decision to play and participate in many activities is largely motivated by consumers who want more ‘value’ from their workouts, athletic endeavors, and recreational sports experiences. ‘Feeling more pressure from diminished disposable income and leisure time, people looked in 2009 to get the best workout and most enjoyment possible from the money, time and physical exertion they put into their sports and fitness activities,’ said Tom Cove, SGMA president and CEO. “Active Americans favored easily accessible, low cost-to-participate...

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