Wednesday, December 3, 2008

Good, Bad And Ugly In Food Marketing Focus Of $6.4 Million Childhood Obesity Grant To Rudd Center At Yale

“The link between food marketing and the growing childhood obesity epidemic is the focus of a $6.4 million grant from the Robert Wood Johnson Foundation to the Rudd Center for Food Policy and Obesity at Yale University. Principal investigators, Rudd Center Director Kelly D. Brownell and Deputy Director Marlene Schwartz, will use the grant to develop a three-year program to identify opportunities to improve the health of children and adolescents in the United States by reducing the harm associated with food marketing to youth. Jennifer L. Harris, director of marketing initiatives at the Rudd Center said, ‘We are excited that the Robert Wood Johnson Foundation has agreed to fund such an extensive analysis of the scope and impact of food marketing practices targeted to youth. We look forward to working with the public health community and the food industry to identify changes in marketing practices to protect the health of youth and curb childhood obesity.’ The project aims to improve understanding within the public health community about the extent and effects of food marketing practices targeted at youth.”

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