24 Hour Fitness, the largest national fitness club chain, today launched an innovative new advertising campaign starring actual club members who have overcome personal challenges through fitness. The "12 Million Lives" campaign is intended to inspire
people to embark on a life-changing journey by using the power of fitness
to improve their physical and mental well-being. The brand campaign is
unique for the fitness industry and demonstrates an innovative approach to
reaching current and potential club members. The stories presented in the campaign are representative of the millions of members who have been served by 24 Hour Fitness. Since opening its doors 25 years ago, the fitness chain has helped more than 12 million
members in pursuit of their fitness goals, a remarkable record of
achievement that continues today in more than 400 clubs in 15 states across
the country.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-05-2008/0004805943&EDATE
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