Thursday, May 8, 2008

Brunswick Moors Expansion Plans Amid Choppy Economic Waters

“Boat and sports equipment maker Brunswick Corp. won’t enter new business lines to offset dismal market conditions, CEO Dustan McCoy said Wednesday. Speaking at the company’s annual meeting, Mr. McCoy told shareholders that Brunswick would stick to the businesses it knows best: boating, bowling and billiards, and fitness equipment. Brunswick considered diversification into motorcycles or all-terrain vehicles, he said, but decided it posed too great a risk for a company already in a severe slump. Nevertheless, the company is looking to expand into businesses complimentary to boating and recreation equipment, including leveraging its dealer financing business into retail lending and developing and managing recreational marinas. ‘We’re moving into adjacent areas that touch businesses that we perform well in,’ he said. Brunswick also aims to expand its Brunswick Zone XL bowling centers.”

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