Thursday, May 22, 2008

Everlast Worldwide and 24 Hour Fitness Partner to Launch New Branded Exercise Class

“Everlast Worldwide, Inc., manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand name and 24 Hour Fitness, the largest privately-owned U.S. fitness chain, have announced a new marketing partnership. The partnership aligns Everlast and 24 Hour Fitness, two fitness industry leaders, and introduces a new, proprietary, dynamic, boxing for fitness class, the Everlast Shadow Box Workout. The partnership is part of an overall brand strategy for Everlast to become synonymous with the gym culture. ‘24 Hour Fitness is the leader in fitness clubs in the country and Everlast is excited to be aligned with such a great brand. We now have the opportunity to reach 24 Hour Fitness members with an authentic Everlast boxing workout, quality equipment and apparel which will enhance their overall fitness experience,’ said Adam Geisler, President of Everlast.”,404142.shtml

No comments: