“What would entice you to finally go to the gym? A trainer who looks like Brad Pitt? Frequent flier miles for every minute on the stair climber? What if you could go for free for a few days? You can, from May 12-15, as part of Get Active America!, a yearly campaign sponsored by the International Health, Racquet & Sportsclub Assn., a trade organization for commercial health clubs. For those days, guests of members of participating clubs can work out for free. It's designed, as the news release says, so ’more Americans can revitalize their lives and benefit from the supportive environment and professional knowledge that health clubs offer.’”
Translation: You can go and sweat for a few days and see if you like it.
From May 16-18, participating clubs will also hold open houses to make people aware of the benefits of exercise (are there people who don't know?) and allow nonmembers to check out the facilities.