American Diabetes Association: On a Mission to Improve Employee Health

“The American Diabetes Association (ADA) and its sister organization, Shaping America's Health, have an organizational mission to help people live healthier, and they want that sentiment to extend to their employees. ‘We wanted to help our employees improve their health styles — the healthy decisions that people make about fitness and nutrition,’ said Emerson Goodwin, director of communication, marketing and public affairs for Shaping America's Health. Studies have shown physically inactive employees cost employers thousands of dollars per year in medical costs and lost productivity, and that amount increases substantially if the employee is obese. Regular physical activity is key to improving employee health, reducing health care costs, increasing productivity and decreasing absenteeism and turnover. With that in mind, in May 2007, ADA and Shaping America's Health began offering their employees the Virgin HealthMiles program, a health rewards program that helps members improve their health by living more active lives.”

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