365 Days and Counting: 24 Hour Fitness Looks Ahead to Vancouver 2010 Olympic Winter Games

“With one year to go until the Opening Ceremony of the Vancouver 2010 Olympic Winter Games, 24 Hour Fitness, the largest privately-owned U.S. fitness chain and a health club industry pioneer, has begun plans to support Team USA’s efforts to bring home the gold. As the Official Fitness Center Sponsor of the U.S. Olympic Team, 24 Hour Fitness has provided state-of-the-art equipment and expertise to U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif. and Lake Placid, N.Y. During the Beijing 2008 Olympic Games, 24 Hour Fitness helped to develop and staff the USOC’s High Performance Training Center at Beijing Normal University, providing the U.S. team and staff with training facilities and on-site support. ‘Our ongoing partnership with the United States Olympic Committee continues to be a cornerstone for our mission to inspire members to get the results they want on their terms,’ said Carl Liebert III, chief executive officer, 24 Hour Fitness. ‘Whether it’s providing our team members as support to U.S. athletes on their journey to make the U.S. Olympic Team and during the Olympic Games, or continuing to partner with world-class U.S. Olympians, we remain committed to doing everything we can to promote excellence and achievement at the highest levels of athletic performance.’ As part of its partnership with the USOC, which launched in 2003, 24 Hour Fitness offers eligible U.S. Olympic athletes and hopefuls free and reduced rate memberships to utilize 24 Hour Fitness clubs as they train in their hometowns. 24 Hour Fitness also employs Olympic hopefuls and provides them flexibility to work and train simultaneously to achieve their Olympic dreams. In previous Games, 24 Hour Fitness has been one of the largest supporters of National Governing Bodies and will announce its proud support of select organizations in the coming months. ‘Our partnership with 24 Hour Fitness gets to the core of our mission – to train and support America’s athletes as they strive to achieve their Olympic dreams,’ said USOC CEO Jim Scherr. ‘We thank 24 Hour Fitness for their continued support of Team USA.’ The 2010 Olympic Winter Games in Vancouver represent the fourth Olympic Games that 24 Hour Fitness has supported America’s Olympic Team, having previously partnered with the U.S. Olympic Committee for the Athens 2004 Olympic Games, the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games. 24 Hour Fitness has renewed its partnership with the USOC through the London 2012 Olympic Games. The Vancouver 2010 Olympic Winter Games will take place Feb. 12-28, 2010.”

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