“The game-winning drive engineered by Pittsburgh quarterback Ben Roethlisberger in the Super Bowl on Sunday night was reminiscent of the game-winning drive by Joe Montana in the Super Bowl 20 years ago. Speaking of ‘Super Joe,’ Montana is one of the featured speakers at next month’s IHRSA show in San Francisco, where Montana’s legend was cemented after winning four Super Bowls with the 49ers. For the second year in a row, however, I will not get to see and hear a favorite sports icon at an IHRSA show. I didn’t go to last year’s show in San Diego, where Dick Vitale and Martina Navratilova spoke. Although I’m planning to come to the IHRSA show next month, I’m due to arrive the day after Montana speaks. Olympic swimmer Dara Torres will also speak at the show, but I’m due to leave the show before her presentation. So that will make me 0-for-4 at IHRSA the last two years. Truth be told, though, you never know what you’re going to get when a sports celebrity is a featured speaker. Just because they were great athletes doesn’t mean they are great speakers. Emmitt Smith, the all-time leading running back from the Dallas Cowboys (and three-time Super Bowl champ), drew quite a crowd two months ago at the Athletic Business show in San Antonio. Emmitt was good, and he talked a lot about his life’s story (most of which I already knew), from his time as a high school star, to his days as a star at the University of Florida, to his days playing with a star on his helmet in Dallas, to his winning the title on ‘Dancing with the Stars.’ Was his talk life-altering? Probably not, but it was still entertaining. Interlude: This is the first post related to the December AB show that I’ve written on this blog. Normally, we blog like crazy after a show, but for one reason or another, I didn’t get around to it. (Blame it on the economy—it gets blamed for everything anyway.) While we’re on the subject, here’s a brief rundown of my AB show highlights:[…]”
http://blog.fitnessbusinesspro.com/fitnessbusinessproblog/2009/02/02/super-bowl-shuffle/
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