Monday, July 13, 2009

New Direction Working Out For Gym

“Through $1.4 million in facility upgrades and a change of athletic programming, Germantown Athletic Club has turned one of the darkest times for the U.S. economy into one of its brightest. The workout facility has increased its membership revenues nearly 60% from last fiscal year to about $2.1 million in the year that just closed on June 30. It has posted record-busting membership figures. A record 1,200 new members were added from October 2007 to October 2008. The club got 731 new members this January alone. It signed up 680 new members in May and June figures are projected to be on par with that. ‘When I arrived, the facility just needed a facelift,’ says GAC director Derek Chaput, who took the job in August 2007.’ ‘It needed a new direction and we really had to change the product we put on the table.’

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