“Need another reason to commit to a healthy diet and exercise? Think migraines are just headaches? Migraine and obesity sufferers feel more emotional pain than those dealing with life-threatening conditions like congestive heart failure, prostate cancer, osteoporosis and high blood pressure. In fact, they tend to feel more pessimistic than those diagnosed with depression. In a study about healthcare influencers, AdSAM®, a non-verbal process of measuring emotional response, and TNS Healthcare found that people who suffer from some severe diseases accept and handle them better than other types of sufferers. ‘People suffering from prostate cancer, seem to cope better than those suffering from migraine headaches,’ said Jon Morris, Ph.D., the president of AdSAM® and a communications professor at the University of Florida.