Monday, November 30, 2009

Alesha Eyes Healthy Earner at LA Fitness

“Alesha Dixon may be best-known for bringing star power to the judging panel on Strictly Come Dancing, but today she revealed her business acumen, signing up as a board advisor to gym operator LA Fitness in a deal that could give her a £3 million bonus. In an exclusive interview with the Evening Standard, Dixon revealed she is to advise the LA Fitness board on strategy, organising fitness videos and workout plans for the chain. Instead of the usual celebrity endorsement, which is funded with a one-off payment, the gym group is paying most of Dixon's cash through a multi-million pound bonus, if it hits specific revenue targets. She has also been awarded shares in the firm, which has been owned by private equity giant MidOcean Partners since delisting in 2005. Dixon said: ‘I've always been involved in sport so this was a natural way to start my business career. I want to get involved in changing LA Fitness...

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