Thursday, November 5, 2009

India's Pot-Bellied Males Hit Gym For Bollywood Buff Look

Gyms equipped with sophisticated treadmills, cross trainers and entertainment systems have mushroomed across urban India and are now opening in smaller towns too. Fitness First, one of the world's largest gym companies, arrived in India only last year and now has branches in Delhi, Mumbai and Bangalore, with plans for rapid growth. ‘We have a robust plan to expand our business. People join gyms to ape Bollywood, but fitness is also becoming a lifestyle choice,’ said Fitness First managing director Vikram Bhatia.”

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