Monday, November 23, 2009

Snap Fitness: An Exercise in Growth

“Tough times force people to get creative and Snap Fitness proves the point. Snap Fitness, a franchise business that started in Minneapolis in 2003, is moving into the Detroit area in a big way. By the end of the year, it hopes to have as many as a dozen locations open around Oakland County, counting the new sites in Oakland Township and Berkley that are expected to open before the end of the year. ‘Michigan is becoming one of our fastest growth areas,’ said Patrick Strait, marketing communications manager for Snap Fitness. ‘We have had a lot of people say ‘Hey, I see the potential for this.’ It’s the franchisees that are driving the growth,’ said Strait, noting that over the past year or so Snap Fitness has opened sites in Ferndale, Birmingham, Commerce Township, Troy, Farmington Hills, Oxford, Highland Township, Novi and South Lyon...

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