“A new company and its investors know Americans like to stay in shape. They also know the fitness-minded are constantly in search of entertainment while they’re sweating off the excess pounds. ‘The average user is on [gym] equipment for 20 to 30 minutes and most are looking for a distraction from working out,’ said Bryan Arp, chief executive of start-up Netpulse Inc., which has just raised a $3.1 million Series A round led by Javelin Venture Partners and including DFJ Frontier. The company plans to launch an entertainment platform designed for integration into fitness equipment. The Netpulse platform gives fitness club members access to live high-definition television, on-demand videos and music, iPod and iPhone connectivity, personalized workout data and connection to social media – all via interactive platforms and personal viewing screens built right into fitness equipment and cardio equipment. It plans to generate revenue through licensing the platform to equipment manufacturers, as well as advertising through content partners on the screens...
http://blogs.wsj.com/venturecapital/2009/10/27/making-dreaded-trips-to-the-gym-more-bearable-is-start-ups-aim/
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