Tuesday, August 17, 2010

Goldman's Tiered Gym Pricing Raises Eyebrows on Wall Street

“Here is the latest in creative financing from Goldman Sachs: the prices it charges its own employees to use the gym at its West Street headquarters. It's asking its highest-ranking employees to pay $81 more a month than its lowest-ranking staff, Reuters' Felix Salmon reports. While the bank can argue that it is just charging based on what the market will bear, others are already launching conspiracies. ‘Is it a Pigovian tax aimed at minimizing the number of healthy employees?" Salmon asks. "Is it an attempt to stop the unfit from complaining about having to cross-subsidize those who work out?’ Planet Money l...


1 comment:

Hossein Noshirvani said...

I recently wrote a blog about pricing and various strategies that gym owners can use to set pricing.


Corporate wellness is still in its infancy and the fact that Goldman is offering to this service to its employees is great. I think only time will tell if this pricing strategy will work or not, in the meantime more corporations should take a cue from GS and all companies that implement corporate wellness - healthy employees lead to a healthier business!

Hossein Noshirvani