Monday, August 30, 2010

Playing Snap

“Snap Fitness Australia has a big vision: at least 200 clubs and overseas expansion are in the five year plan. Right now Snap has six clubs, with 10 planned and 30 territories sold. Brisbane based Roz Barker is the Australia and New Zealand managing director and highly experienced in the industry with roles as varied as group fitness instructor, sales representative, and state management. ‘I've been working in the industry for 20 years, selling full service memberships. In the last four years in clubs it's been harder to sell membership. People don't want to use all the facilities like the childcare and the group classes. Cardio and weights are the prime focus,’ she explains. ‘Snap is an easy sell, we have world class equipment.’ Competition is heating up in the home-base Brisbane area, says Barker, which has corporate stores in Carina and Strathpine, although the fitness chain is now in WA and NSW...

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