Wednesday, August 11, 2010

Zoom Media Adds LA Fitness to DO Network

“One of the nation's largest digital out-of-home networks targeting health club patrons just got bigger, with the announcement from Zoom Media & Marketing that it has signed a long-term media and advertising agreement with LA Fitness, which operates over 330 health clubs in 21 states and Canada. LA Fitness joins Zoom's Digital Fitness Network, which currently reaches over 30 million adult viewers per month, according to Nielsen. The addition of LA Fitness brings the total number of venues in Zoom's network to 1,600 health clubs in the U.S. and over 2,500 worldwide...

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