Wednesday, August 11, 2010

efi Sports Medicine Names Randy Bergstedt Executive Vice President

“efi Sports Medicine®, creator of Total Gym® and the GRAVITYSystem®, has named Randy Bergstedt Executive Vice President, responsible for product development and marketing effective September 8. Bergstedt comes to efi after 12 years at Star Trac, most recently as vice president of marketing, where he was instrumental in helping the company expand into new markets and triple in revenue. ‘The addition of Bergstedt to the efi team is a critical step in our growth plans as we strive to expand our product offerings and enter new markets,” said Tom Campanaro, CEO of efi Sports Medicine. ‘His experience and passion for the fitness business will help him hit the ground running and integrate into the fantastic team we already have in place.’”

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