“Brazil is often seen as an image-conscious country whose residents are willing spend lots of time and money to make themselves look toned and beautiful. Stereotypes are always exaggerated, but in this case a look at the number of fitness gyms confirms that there is definitely something to it. And gyms’ traditional status as havens for the moneyed elite may be about to change. Brazil has 15,521 health clubs, the second highest number in the world behind only the US. The number has doubled since 2007. And Brazil’s 4.6m members generated $1.1bn last year, according to the International Health, Racquet & Sportsclub Association (IHRSA). But for the average Brazilian - and for the less-than-wealthy foreigner - these gyms are an expensive affair. The membership rates of...
http://blogs.ft.com/beyond-brics/2010/08/24/low-cost-treadmills-for-brazilian-joggers
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