Monday, August 16, 2010

24 Hour Fitness Implements New Fingerprint Program

“A new cardless check-in program that launched in Northern California this month allows members to gain entry to the 78 24 Hour Fitness facilities from Santa Cruz to San Francisco using their fingerprints rather than traditional, gym-issued cards. Members of 24 Hour Fitness on Soquel Avenue can attend a member-appreciation day Saturday to find out more about the new program, which eventually will be implemented nationwide, according to Troy Croghan, a regional vice president. Croghan stressed that the program is optional and said members can continue to use their cards until the new system is implemented at all of the more than 400 facilities across the country. At that time, the cards will be phased out, but members who do not want to have their fingerprints scanned still can gain entry by showing a photo ID. The decision to make the change was based on strong member demand, Croghan said, and in the areas the company has so far tested, ‘97 percent of our members had decided to opt in to the new system as their preferred check in. ... Overwhelmingly, it's been positive.’...

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