Monday, May 18, 2009

Parents Concerned, But Confused About How To Fix Childhood Obesity

“Food, fitness or family…which one is most to blame for childhood obesity? New research from Mintel shows today's parents aren't sure, and they're feeling overwhelmed and worried as they try to prevent obesity in their own children. In an exclusive consumer survey of American parents, Mintel found confusion over whether diet or exercise is most important for keeping kids at a healthy weight. Nearly three quarters of parents (72%) believe kids have too much access to junk food, while 69% feel that a lack of exercise is more to blame for obesity. In addition, two in five parents (40%) are concerned that their children might develop obesity. ‘Parents aren't sure where to focus first to ensure their children's health-diet, exercise or both simultaneously,’ states Marcia Mogelonsky, senior analyst at Mintel. According to Mintel, parents need help when it comes to promoting healthy eating with their children.

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