Thursday, May 21, 2009

elements™ Announces Expansion Into Canada with Downtown Toronto Location

“Upscale women’s fitness brand elements has announced its expansion into Canada with a flagship center-city Toronto location. The club, expected to open early 2010 will be the first upscale women’s-only fitness experience for in the Toronto market. ‘Toronto is a great city for elements… it has many similarities to New York, and a full service brand like elements can really be developed to its fullest – we are planning a real showcase location with some greatn surprises here. This is the first of several planned Canadian clubs, we are quite excited about it. The buzz we have been receiving from Canadian fitness professionals tells me we are on to something really good,’ said Chris Palumbo, founder of the elements for women brand. The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.”

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