Friday, May 15, 2009

Idaho Athletic Club buys Rocky Mountain Fitness in Eagle

“On May 18, Idaho Athletic Club will shut down its Eagle location and take over the 50,000-square-foot Rocky Mountain Fitness across the street as part of an acquisition. The new club at 875 E. Plaza Drive will be known as Idaho Athletic Club Eagle and reopen at 5 a.m. Monday, said chief financial officer Shaun Wardle. Idaho Athletic Club’s 11,000-square-foot club at 950 E. Riverside Drive in the Eagle River business complex will be shut down, he said. ‘It was a nice strategic move,’ Wardle said. ‘Frankly, the Eagle community isn’t large enough for two large-scale facilities. We’ve had plans to expand our Eagle facility. We feel that this move will provide the best service to the community.’ Wardle said current Rocky Mountain Fitness members will receive credits toward memberships at the new club based on the value left on their existing memberships. ‘We’re currently working through lots of membership issues,’ he said. ‘Because it is a little different, we’re having some people who don’t understand it upfront.’ Darren Blaser, president and owner of Rocky Mountain Fitness, could not immediately be reached for comment. The company also operates a fitness center on Parkcenter Boulevard. Blaser took over Rocky Mountain Fitness from Reid Merrill in spring 2008, Wardle said. Wardle said Idaho Athletic Club is looking for a new tenant or owner of the Eagle River facility, though not another health club.”