Tuesday, January 12, 2010

Increase Health Club Profitability with Nutritional Programs

As the New Year begins, so does a new budget. For health club owners this means planning to overcome a new set of challenges. Whether it’s dealing with a difficult economy, training new staff or finding an edge over one’s competition, the name of the game is increasing profitability. One effective method used by many fitness clubs is the implementation of a nutritional program for members that use a juice bar as an anchor. Creating a nutritional program within a health club can be challenging, but with careful planning it can be achieved. By definition, club members care about health, however they may not know how to take the next step forward, how to change their habits, or what foods to eat. Forward looking club managers should seize this opportunity to educate members and using a juice bar as a centerpiece to bring it all together makes a lot of sense Health club operators may find these recommendations helpful when considering the implementation of a member nutritional program: Do Your Research – There are many companies available to assist health club operators in determining the best ways to create a nutrition program into their facility. Research should be performed to identify candidates that can assist in implementing a juice bar based nutritional program, like an experienced juice bar business consultant. Furthermore, consider visiting industry trade shows, such as the IHRSA looking for these firms.”


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