Pound For Pound Challenge Inspires Americans to Lose Weight to Help the Hunger Crisis

“NBC's The Biggest Loser, General Mills, Subway, 24 Hour Fitness and Feeding America are partnering on the Pound For Pound Challenge, a program that encourages Americans to lose weight nationally to help provide hunger relief locally. For a second year, for every pound of weight participants pledge to lose, a pound of groceries will be delivered to a local food bank. The new season of NBC's The Biggest Loser, which premiers tonight, Tuesday, January 5 at 8 p.m. ET, will provide updates on Americans' participation in the Challenge and how their efforts are helping communities nationwide.”

http://multivu.prnewswire.com/mnr/generalmills/41849/